Cross-platform campaign management

Every channel in one considered view

Switching between five dashboards is how spend drifts and creative goes inconsistent. CRAFTSGRO brings Meta, Google, and your other channels into a single view with one structure and one naming convention, so the whole account reads the same way.

One unified view
Meta
12 campaigns
42%
Google
9 campaigns
43%
Other
4 campaigns
15%
How it works

One structure across every platform

Consistency is not cosmetic. When every channel follows the same shape, optimization and reporting can compare like with like.

1

Unify the accounts

Connected channels appear side by side, with spend, pacing, and true return visible together instead of scattered across tabs.

2

Standardise structure

Campaigns follow a shared hierarchy across platforms, so a prospecting campaign on Meta maps cleanly to its Google equivalent.

3

Enforce naming

A single naming convention is applied everywhere, ending the guesswork of decoding what a campaign actually is from its label.

4

Compare like with like

Because structure is consistent, cross-channel comparisons are honest, and reallocation can move budget between platforms with confidence.

5

Act in one place

Pause, adjust, or approve across channels without hopping between native managers and losing the thread.

6

Keep platforms in sync

Changes propagate to the right places, so your unified view and the underlying accounts never drift apart.

Worked example

Three platforms, read as one account

A brand runs Meta, Google, and a smaller third channel. Rather than three separate stories, the studio presents one.

What the unified view gives you
Spend and true return per channel, side by side
One naming convention applied across all platforms
Consistent campaign hierarchy for honest comparison
Cross-channel actions without leaving the studio
Unified account view
Meta
12 campaigns
2.4x
42% of spend
Google
9 campaigns
4.9x
43% of spend
Other
4 campaigns
1.4x
15% of spend
25 campaigns, one naming scheme, one hierarchy - comparable at a glance.
Close the extra tabs

Run every channel from a single, honest view

Bring your platforms together, standardise how they read, and manage them without the daily dashboard shuffle.