Spend that moves toward what converts, on its own
Even budget splits ignore the one thing that matters: which campaign is actually returning. CRAFTSGRO watches performance continuously and shifts spend toward the winners, never stepping outside the limits you decide.
How a reallocation decision gets made
No mystery bidding. Every move follows the same readable logic, and every move is reversible.
Read live performance
Conversions, cost, and true return are pulled per campaign on a rolling window, so a good day does not get mistaken for a trend and a slow hour does not trigger a panic.
Compare against guardrails
Each campaign is measured against the floors, ceilings, and pacing rules you set, so a strong performer can only receive as much as you have allowed.
Shift within limits
Budget drains from underperformers and fills into what is converting, in increments small enough to stay stable and large enough to matter.
Log every move
Each shift is recorded with the reason behind it, so you can trace exactly why a campaign gained or lost budget on any given day.
Respect hard stops
Daily caps, minimum spend per channel, and paused campaigns are treated as non-negotiable. The system optimizes inside your box, never around it.
Re-check and repeat
The loop runs again on the next window, so allocation keeps tracking reality instead of drifting from a decision made last week.
One reallocation, end to end
A brand runs three channels with budget split roughly evenly. Google is returning far better than Meta, and Other is dragging. Here is a single cycle.
Let budget follow the numbers, not the calendar
Set your guardrails once and let reallocation run continuously inside them. You stay in control of the box; the spend finds its level.